Google Ads management, built for lawyers.
Predictable case flow from PPC. Transparent monthly fees, no long-term contracts, and a free 48-hour audit of your existing Google Ads account.
Mon - Fri, 8am - 7pm ET. Free strategy call. No obligation.
Google Partner
Certified team
100+ Law firms served
U.S. nationwide
$120M+ ad spend
managed since 2019
Lawyers only
0 clients outside legal
Meet Martin Sandgaard
Senior PPC Strategist at Google Ads For Lawyers. I've been running Google Ads for U.S. lawyers since 2013 — from solo personal injury attorneys to small DUI practices and family law firms.
No agency runaround, no long contracts, no percentage of your ad spend. At Google Ads For Lawyers you pay a flat monthly fee, get plain-English weekly reports, and you keep ownership of everything we build. My process: forensic audit first, data-driven rebuild second. Results measurable within 30-45 days, or the next month is on me.
$80M+
Ad spend managed
200+
Lawyer accounts
12+ yrs
Legal PPC experience
Powered by industry-leading platforms
Clients of Google Ads For Lawyers come from teams at
Professionals working at these companies use Google Ads For Lawyers for their side-projects, scale-ups and own ventures.
Become our next
success story
Personal Injury Solo
Tampa
$680K
attributed case fees in year 1
DUI Defense
Las Vegas
+312%
qualified consultations booked
Family Law
Charlotte
CPL -58%
$280 to $118 per consultation
Immigration
San Diego
4.6x ROAS
retained clients per ad dollar
Estate Planning
Seattle
+180%
will & trust intakes per month
Workers Comp
Cleveland
$0 → $32K
monthly retainer revenue
Next
Your practice?
Get a free PPC audit
Real campaigns, real numbers. Names anonymized under NDA. Full case studies available after intake call.
The Solo Lawyer Google Ads Playbook
7 steps from $0 spend to qualified case flow.
Free PDF · 24 pages · No cost, no obligation.
- Set up conversion tracking properly
- Negative-keyword library for legal verticals
- Bid strategy that doesn't bleed budget
- Landing page essentials for lawyers
Built for the legal vertical
Every keyword library, landing-page template, ad-copy variant and intake handoff workflow is built specifically for law firms.
Practice areas we know inside-out
We have managed campaigns for every one of these verticals. Keyword libraries and negative-keyword lists are pre-built.
Services & pricing
Flat monthly management fees. No percentage-of-spend pricing. No long-term contracts after the first 90 days.
How it works
From your first call to a profitable campaign, in 30 days.
Free audit
We dig into your existing Google Ads account, surface wasted spend, and benchmark you against firms in your vertical.
90-day plan
A clear strategy with target CPC, expected lead volume, and cost-per-case forecast for your top practice area.
Launch
New campaigns live in 7-10 business days. Conversion tracking, ad copy, landing page, call tracking, all dialed in before launch.
Optimize
Daily bid management, weekly ad-copy testing, monthly attribution reviews. You see what is working and what we are killing.
Why law firms choose us
Google Ads in the legal vertical is unforgiving. CPCs of $40 to $300+, fierce auction competition, intake teams that need every lead pre-qualified, and Google policies that punish anyone who does not understand legal advertising rules.
We have been managing Google Ads for U.S. law firms since 2019. Over $120M in cumulative ad spend, hundreds of campaigns, every practice area. We know what converts in personal injury vs. criminal defense vs. immigration. We know which negative-keyword lists save 30% of your budget on day one.
Most importantly: we never charge a percentage of your ad spend. That model creates a perverse incentive for the agency to bloat your budget. Our fee is flat, monthly, and transparent. We make money when you renew, not when you spend.
Where our clients run
National coverage. We manage campaigns for firms in every major U.S. metro.
What law firms say
Real outcomes from firms that switched from generalist agencies.
“We were burning $14k/month on Google Ads with our previous agency and getting 6 signed cases. After 90 days with this team, we hit 22 signed cases on the same spend. The cost-per-case dropped by 64%.”
Mark D., Esq.
Personal Injury Firm - Houston, TX
“What sold me was the audit. They showed me 38% of my budget was being eaten by junk DUI traffic from out of state. Two weeks later we had charge-specific landing pages live and the consultation rate doubled.”
Sarah L., Esq.
Criminal Defense - Phoenix, AZ
“Other agencies wanted a 12-month contract. These guys started month-to-month from day one and earned the renewal. Reporting is honest. They tell us when something is not working.”
James R., Esq.
Family Law / Divorce - Atlanta, GA
“Our intake team was drowning in unqualified clicks. The keyword-level call tracking they set up let us identify exactly which terms were sending serious cases. Monthly retained-client volume up 3x.”
Priya N., Esq.
Immigration Law - New York, NY
“Got Google Screened in three weeks. LSA leads now make up half our intake at one-third the cost-per-call of search ads. Wish we had done this a year ago.”
Daniel K., Esq.
DUI Defense - Las Vegas, NV
“The free strategy call was already worth more than what most agencies charged me for a full audit. Transparent pricing, weekly reports, real conversations. We added two attorneys this year on the lead volume they generated.”
Rebecca S., Esq.
Workers' Compensation - Los Angeles, CA
All-in-one price sheet
Total transparency. Pick what you need.
Free PPC Audit
audit
Free
Starter PPC Management
starter
$1,495 / month
Growth PPC Management
growth
$2,995 / month
Enterprise PPC Management
enterprise
$5,995+ / month
Local Services Ads (LSA)
specialty
$795 / month
Personal Injury PPC Vertical
specialty
$3,995 / month
Criminal Defense PPC Vertical
specialty
$1,995 / month
Conversion Landing Page Build
specialty
$2,495 one-time
Call Tracking & Attribution
specialty
$495 setup + $149/mo
30-min Strategy Call
audit
Free
Six things you only get with us
What sets us apart from generalist agencies.
Flat monthly fee
No percentage of ad spend. We make more by keeping you, not by inflating your budget.
Lawyers only
Zero clients outside the legal vertical. Every workflow, library, and template is legal-specific.
Keyword-level call attribution
CallRail or competitor wired in correctly. You see which keyword sourced each signed case.
90-day money-back
Lower cost-per-qualified-lead in 90 days, or we work for free until we hit it.
You own everything
Your Google Ads account, your landing pages, your call tracking. We never hold data hostage.
Weekly strategy calls
On Growth and Enterprise: a real conversation, not just an emailed report.
Frequently asked questions
Ready for predictable case flow?
Start with a free 48-hour audit of your existing Google Ads account. No commitment.
1209 Mountain Road Pl NE, Suite N - Albuquerque, NM 87110, USA