Family Law / Divorce
Google Ads for Divorce and Family Law Attorneys
Divorce and family-law searchers compare 3-5 firms before booking a consultation. Conversion is about trust signals, fast response, and well-targeted ad copy that addresses contested vs uncontested vs collaborative scenarios. We tune messaging to the searcher's intent stage.
Typical CPC range
$10 - $50
Average case value
$3,500 - $35,000
Recommended ad spend
$2,500+/month
Recommended package: Growth PPC Management
$2,995 / month
Multi-location and multi-practice firms. Up to 3 practice areas, advanced bid strategies, call tracking with CallRail, weekly reporting, dedicated account manager. Recommended ad spend: $5,000+/month.
(855) 803-3008What firms in Family Law / Divorce say
“We were burning $14k/month on Google Ads with our previous agency and getting 6 signed cases. After 90 days with this team, we hit 22 signed cases on the same spend. The cost-per-case dropped by 64%.”
Mark D., Esq.
Personal Injury Firm - Houston, TX
“What sold me was the audit. They showed me 38% of my budget was being eaten by junk DUI traffic from out of state. Two weeks later we had charge-specific landing pages live and the consultation rate doubled.”
Sarah L., Esq.
Criminal Defense - Phoenix, AZ
“Other agencies wanted a 12-month contract. These guys started month-to-month from day one and earned the renewal. Reporting is honest. They tell us when something is not working.”
James R., Esq.
Family Law / Divorce - Atlanta, GA
Frequently asked
How is your agency different from a generalist Google Ads agency?
We only work with law firms. That means our keyword libraries, negative-keyword lists, ad-copy templates, landing-page conversion patterns, and intake-handoff workflows are all built around legal traffic. A generalist agency takes 90 days to learn what we already know about your vertical.
What is the minimum monthly ad spend you recommend?
Our Starter package works at $2,000/month ad spend. Growth needs $5,000/month or more to be efficient. Personal Injury campaigns realistically need $10,000/month or more because keyword CPCs run $40-$300+ in major metros. We will tell you honestly during the free audit if your budget is too small for paid search and recommend LSA or organic instead.
How does pricing work? Are there long-term contracts?
Flat monthly management fee, billed in advance. No percentage-of-spend pricing (it incentivizes the agency to inflate your budget). Month-to-month after the first 90-day onboarding period. You own your Google Ads account, your landing pages, your call tracking, and all your data. We never hold any of it hostage.
Do you guarantee results?
We guarantee execution: monthly optimization, weekly reporting, weekly strategy calls on Growth and Enterprise. We do not guarantee specific case counts because no honest agency can. We will guarantee that within 90 days you will see lower cost-per-qualified-lead than your current setup, or we work for free until we hit it.